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Case studies provide an in-depth understanding of the key success factors behind some of Australia’s most successful indigenous tourism businesses. Operators share their challenges, tips for success, best marketing tools, and give us a real insight into the people driving these world class tourism businesses.

If you would like to showcase some of your key success factors and provide this information as a benchmarking tool for other indigenous tourism businesses in Australia, please email us.

Case study: Bookabee Tours

Bookabee Tours

Bookabee Tours Australia is based in Adelaide, South Australia and was established early in 2005. They offer a range of tourism products that feature a blend of mainstream outback tourism and uniquely Aboriginal tourism experiences. Bookabee are proud to be Aboriginal owned and operated.

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Tourism Queensland Murdoch University - WA

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