Case studies provide an in-depth understanding of the key success factors behind some of Australia’s most successful indigenous tourism businesses. Operators share their challenges, tips for success, best marketing tools, and give us a real insight into the people driving these world class tourism businesses.

Jaaning Tree Restaurant

Nambucca Valley, New South Wales

Clayton and Jane Donovan

The Jaaning Tree is an Aboriginal owned tourism-focussed restaurant perched on the banks of the River Nambucca offering a contemporary menu blending Asian and Indigenous flavours with fresh local produce, excellent friendly service and fine wines from across Australia. More...

Aussie Off Road Tours

Broome, Western Australia

Sally, Lisa and Keith Capewell

Aussie Off Road Tours is a Aboriginal, family owned and operated small group specialist tour business in Broome, Western Australia, offering unique, culturally inspired 4-wheel drive adventures throughout Kimberley Region. More...

Bookabee Tours Australia

Adelaide, South Australia

Haydyn Bromley & Lele Sanderson

Bookabee Tours Australia is based in Adelaide, South Australia and was established early in 2005. They offer a range of tourism products that feature a blend of mainstream outback tourism and uniquely Aboriginal tourism experiences. More...

Brambuk Aboriginal Cultural Centre

Halls Gap , Victoria

Jeremy Clark

Brambuk Aboriginal Cultural Centre in Halls Gap is the gathering place which keeps custodianship over the magnificent rock art sites in the Grampians/Gariwerd National Park. More...

Gab Titui Cultural Centre

Thursday Island, Torres Strait

Robin Maxwell

As the Torres Strait's first public keeping place for historical Islander artefacts and traditional and modern art, the Gab Titui Cultural Centre represents a link between traditional culture and contemporary Torres Strait society. More...

Goombaragin Eco Ventures

160Kms north of Broome, WA

Kathleen Cox

Many international and domestic visitors are in search of an authentic Aboriginal experience. Goombaragin offers the opportunity for full immersion in traditional culture, where Kathleen and her family are proud to share their stories, unique lifestyle and love for country. More...

Guurrbi Tours

Cape York, Queensland

Willie Gordon

Guurrbi Tours operates in Cape York, Far North Queensland. It was conceived and started by Aboriginal Elder, Willie Gordon, who now works closely with business partner, Judy Bennett. Tours run daily, Monday to Saturday, either self-drive from Hope Vale, or with transport provided from Cooktown. More...

Kepa Kurl

Esperance, WA

Gail Reynolds-Adamson

Kepa Kurl has grown from a small idea to now incorporating five major business units – Gail Reynolds-Adamson shares her tips for success when working in a family businesses. More...

Kooljaman at Cape Leveque

Dampier Peninsula, WA

Julie Blackburn

Kooljaman at Cape Leveque - located at the tip of the Dampier Peninsula, 220 km north of Broome, Western Australia - have developed a unique wilderness style luxury camp in line with the community’s aspirations and inherent knowledge of the land. More...

Koorie Heritage Trust

Melbourne, Victoria

Kaye Harris

Koorie Heritage Trust was set up to protect, preserve and promote the living Aboriginal culture of south-eastern Australia, and to bridge the cultural gap between Koories and non-Koories. More...

Monkey Mia Dolphin Resort

Shark Bay, WA

Dean Massie

Monkey Mia Dolphin Resort caters for a range of visitor types through a variety of accommodation options, including quality caravan, tent and motor home powered sites, along with luxury beachfront units, garden villas and quality backpacker accommodation. More...

Riverlife Mirrabooka

Brisbane, Queensland

The Riverlife Mirrabooka Team

Riverlife Mirrabooka is a comprehensive tourism product which successfully demonstrates the depth of Indigenous contribution to Australia’s Identity. Already popular with travellers from the UK and Europe, the experience is conducted in the heart of Brisbane. More...

Tiwi Tours

Bathurst Island, Tiwi Islands, NT

Brian Worsley

Tiwi Tours is based on Bathurst Island and operates from March to November each year, with tours departing from Darwin Airport. Guests visit the modern day Aboriginal community of Nguiu (pronounced new-you) with a population of 2000 and are shown around by a local guide. More...

Tjapukai Aboriginal Cultural Park

Kuranda, Queensland

Judy Freeman

Today Tjapukai is one of Australia's largest and most successful tourist attractions. Born of a need to portray the Tjapukai Aboriginal culture with dignity and pride it is a stunning theatrical and symbolic interpretation of a 40,000-year-old society. More...